To make animal-free whey, Perfect Day inserts a cow’s DNA sequence into yeast-based microflora.
Vegan ice cream made with animal-free wheyįounded in 2019 by Perfect Day and Paul Kollesoff, a longtime dairy product developer, The Urgent Company is a sustainability-focused consumer packaged goods company utilizing Perfect Day’s innovative technology to produce animal-free, dairy-identical products. “We will continue to bring new options to market at the intersection of technology and food that put the future of our climate first, without compromising on taste.” “We’re thrilled to see growth in the marketplace and the positive response from consumers who are making a rapid shift in relationship to the food we consume and the planet we inhabit,” Jon Spear, Vice President of Marketing at The Urgent Company, said in a statement.
#BRAVE ROBOT ICE CREAM FLAVORS DRIVER#
At California-based The Urgent Company, parent company of plant-based brand Brave Robot, sales of ice cream pints are helping consumers save one million miles of greenhouse gas emissions, the equivalent of driving around the Earth’s circumference 40 times.Īfter selling more than one million pints of Brave Robot’s vegan ice cream made with food-technology startup Perfect Day’s animal-free whey, The Urgent Company announced Brave Robot has become the number one driver of growth in the plant-based ice cream category. To help combat the climate crisis, consider eating vegan ice cream.
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